At Seidenfaden Design I worked on packaging for Weber Grill across the Nordic, European and US markets — from the accessories and tools range (knives, BBQ tools and mills in Weber's signature red-and-black window boxes) to the BBQ sauce line, each flavour colour-coded under one badge. Product development, packaging and event design that carried the brand's bold, confident grill identity off the barbecue and onto the retail shelf — consistently across three markets.