Sanef operates the motorways of northern and eastern France — a company most people met only at a toll booth. As art director, I helped build a complete corporate identity that turned a grey, institutional sector into a welcoming service brand: a bright, multi-coloured emblem and a flexible system spanning roadside signage and welcome totems, toll plazas, vehicles, uniforms, customer-service centres, wayfinding and digital — anchored by the customer programme sanef & vous. Awarded Grand Prix Du Design 2010, with a Special Mention.