Rosendahl Tasty — premium design, for the supermarket

For Rosendahl Copenhagen I worked on Tasty — an exclusive porcelain tableware range created for Danish supermarkets — building the full brand and marketing system around it. That meant the packaging, a distinctive visual language of small multi-coloured "dash" marks, art direction of the food and product photography, and the point-of-sale and retail advertising — a complete, appetising world that brought a premium design house's quality to the everyday supermarket shelf.