Her Mother’s name.
Brand identity for Franka, a curated clothing boutique in Lisbon — named by its founder after her mother. That personal origin shaped the whole identity: it had to feel like a name you'd be proud to hang above the door — warm, confident, quietly luxurious.
The Approach.
I built the identity from the name itself, personal, confident and a little nostalgic. A confident wordmark, a restrained palette, and tactile details across labels, bags and the shop, so the brand carries the same care a daughter put into naming it.
