Bel Group — one brand for the whole house

The cheese maker behind La Vache qui rit, Babybel, Kiri, Leerdammer and Boursin had iconic products but a barely-defined corporate parent. As art director, I built its corporate identity around a single human idea — the smile, "Sharing smiles / Du sourire à partager" — with a friendly red cow in a green roundel, flexed from button badges to brochures, signage, uniforms and a sponsored racing yacht. Awarded Top Com Grand Prix Gold, 2010.